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BBH London’s campaign for St John Ambulance has been awarded a Gold at Cannes Lions 57th International Advertising Festival, which continues through Saturday. The campaign was photographed by Nadav Kander (see my previous post “New work: Nadav Kander’s St John Ambulance campaign is a matter of life and death”), and the images’ impact when the ads were launched in the U.K. was instant. One British art buyer rightly described Nadav’s St John photos as “poems in the form of a portrait.” Congratulations, Nadav!
To view the St John Ambulance campaign and the other Cannes winners, go here.
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Related: Creative Review online: Nadav Kander shoots for St John Ambulance
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