Playing “DJ Hero,” by videogame powerhouse Activision, is all about living your fantasy of spinning hot mixes and working everyone up into a frenzy on the dancefloor as if you were in some hot nightspot in South Beach or Ibiza or West Chelsea, even though you’re actually just in your living room in a suburban subdivision.
It’s a game that’s about a lifestyle and a feeling and that ecstatic experience of sensory overload that you get when you’re in a really great club, so when it came time to promote the latest installment, “DJ Hero2,” Activision needed ads that pulsed with that sensation of, well, sensation. They also needed to show that no matter who you are, you can be a “DJ Hero” too. Here are the ads, which were photographed by our own Martin Sigal…
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Photos by Martin Sigal.
Photos by Martin Sigal.
Bringing it to the streets of New York City…
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