Critically acclaimed books have inspired everything from movies and Broadway shows to major life changes, but Matthew Rolston’s latest project may just be the first time that a book has been the catalyst for a perfume. The celebrated entertainment photographer has just revealed that he’s developing a signature fragrance inspired by his 2008 monograph, beautyLIGHT. “If you could masculinize Chanel No. 5 and make it a little more modern, that’s what it would smell like,” Matthew says.
At the moment, he’s meeting with investors and cosmetics companies, whetting their appetite with a short film titled “Elemental Beauty” that he directed to evoke the scents and sensibility of the unisex product. “There are notes of woodsmoke, Bulgarian rose, burnt sugar, and sand,” Matthew explains. “It’s a tangy, salty, earthy smell.” Here’s a look at his director’s cut. The script for the voiceover, incidentally, is derived from a famous piece called “Beauty and Beauty,” by English poet Rupert Brooke, circa 1900.
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Matthew—who is represented as a director by Supply & Demand Integrated—shot “Elemental Beauty” digitally in a single day in the California desert, working with a variety of cameras, including a Phantom and a Canon EOS-5D Mark II. Here’s a behind-the-scenes video of the shoot.
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Sneak video preview: Matthew Rolston developing signature fragrance inspired by his book “beautyLIGHT”
Critically acclaimed books have inspired everything from movies and Broadway shows to major life changes, but Matthew Rolston’s latest project may just be the first time that a book has been the catalyst for a perfume. The celebrated entertainment photographer has just revealed that he’s developing a signature fragrance inspired by his 2008 monograph, beautyLIGHT. “If you could masculinize Chanel No. 5 and make it a little more modern, that’s what it would smell like,” Matthew says.
At the moment, he’s meeting with investors and cosmetics companies, whetting their appetite with a short film titled “Elemental Beauty” that he directed to evoke the scents and sensibility of the unisex product. “There are notes of woodsmoke, Bulgarian rose, burnt sugar, and sand,” Matthew explains. “It’s a tangy, salty, earthy smell.” Here’s a look at his director’s cut. The script for the voiceover, incidentally, is derived from a famous piece called “Beauty and Beauty,” by English poet Rupert Brooke, circa 1900.
.
.
Matthew—who is represented as a director by Supply & Demand Integrated—shot “Elemental Beauty” digitally in a single day in the California desert, working with a variety of cameras, including a Phantom and a Canon EOS-5D Mark II. Here’s a behind-the-scenes video of the shoot.
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.
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