Liz Von Hoene photographs a yarnbomber, a balloonatic, and a fun maker for Tampax ad campaign

For a new campaign for Tampax, called Tampax Radiant, Leo Burnett commissioned Liz Von Hoene to photograph portraits of three highly individual women: Philadelphia-based “yarnbomber” Jessie Hemmons (you can see some of her colorful handiwork at her site,; Los Angeles balloon artist Jihan “Jihanimo” Zencirli (the website of this self-proclaimed “balloonatic” is; and Katie Sokoler, a Brooklyn-based “freelance photographer, actress, street artist and fun maker” who writes the blog Color Me Katie.

Here’s a look at the ads, which Liz photographed in L.A.


Jessie Hemmons. Photo by Liz Von Hoene for Tampax.

Jihan “Jihanimo” Zencirli. Photo by Liz Von Hoene for Tampax.

Katie Sokoler. Photo by Liz Von Hoene for Tampax.

Liz’s photo of Katie minus copy.


Liz also directed a motion spot featuring Katie…




One Comment

  1. Lisa Kunst
    Posted 08/14/2012 at 10:23 am | Permalink

    Congrats Liz and The Leo Burnett Team. Cheers!

One Trackback/Pingback

  1. […] The last time Liz Von Hoene photographed a Tampax Radiant campaign, it was with yarnbomber Jessie Hemmons, self-described balloonatic Jihan “Jihanimo” Zencirli, and Color Me Katie blogger Katie Sokoler. And it looked like this. […]

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