The last time Liz Von Hoene photographed a Tampax Radiant campaign, it was with yarnbomber Jessie Hemmons, self-described balloonatic Jihan “Jihanimo” Zencirli, and Color Me Katie blogger Katie Sokoler. And it looked like this.
For the new Radiant campaign, Liz shot NYC fashion blogger Christina Caradona for print ads and directed her in a pair of motion spots. The agency was Leo Burnett.
Here’s a look at the campaign, which is as much a tribute to individuality as it is an advertisement…
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Fashion blogger Christina Caradona in the new Tampax Radiant campaign. Photo by Liz Von Hoene.
Photos by Liz Von Hoene for Tampax.
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Credits
Agency: Leo Burnett USA
Creatives: Becky Swanson, EVP/executive creative director, and Angela Paris, art director
Copywriter: Charlotte Haynie
Senior producer: Adine Becker
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