Martin Sigal photographed a trio of international athletes for a major South American ad campaign for the deodorant Rexona, which is known here in the States as Degree. He shot soccer player Neymar in Santos, Brazil; Argentine tennis pro David Pablo Nalbandian in London; and Chilean rally rider Chaleco Lopez in his photo studio in Buenoes Aires.
Here’s a look at the ads, which were used in print and on billboards in each athlete’s respective countries.
Credits
Agency: Ponce Buenos Aires
Creative directors: Lucas Cambiano / Mario Crudele
Art director: Rafael Quijano
Print producer: Marcelo Fernandez
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Argentine tennis pro David Pablo Nalbandian. Photo by Martin Sigal for Rexona.
Brazilian soccer star Neymar. Photo by Martin Sigal for Rexona.
Chilean rally rider Chaleco Lopez. Photo by Martin Sigal for Rexona.
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