In an interview posted today at The F Stop, Alvin Chan, the design director for Nike Europe, describes his creative process, from idea to execution, for a series of 2008 ads promoting the 10R Ronaldhino boot, named for the Brazilian football star. Ronaldhino has an image as a happy-go-lucky guy with lots of “flair,” but Chan wanted to counter that image with something heftier, more serious, so he commissioned Nadav Kander.
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“We chose Nadav Kander to capture the man behind the smile. Showing his preparation and the determination before the game. Nadav was always able to show a different side of the subject’s personality and almost captures the soul of the individual,” explains Chan, adding, “The campaign really shows the strength within athlete and the Fight behind the Flair.”
Read the whole interview here. Incidentally, the image above is from Chan’s website, where there are many more examples of his work.
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Design director Alvin Chan on Nike’s ads and Nadav Kander
In an interview posted today at The F Stop, Alvin Chan, the design director for Nike Europe, describes his creative process, from idea to execution, for a series of 2008 ads promoting the 10R Ronaldhino boot, named for the Brazilian football star. Ronaldhino has an image as a happy-go-lucky guy with lots of “flair,” but Chan wanted to counter that image with something heftier, more serious, so he commissioned Nadav Kander.
…….
…….
“We chose Nadav Kander to capture the man behind the smile. Showing his preparation and the determination before the game. Nadav was always able to show a different side of the subject’s personality and almost captures the soul of the individual,” explains Chan, adding, “The campaign really shows the strength within athlete and the Fight behind the Flair.”
Read the whole interview here. Incidentally, the image above is from Chan’s website, where there are many more examples of his work.
yswek8u23p
…….
…….