Nadav Kander’s Orbit campaign gets us all Misty

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You’ve probably seen Nadav’s campaign for Orbit Mist chewing gum. It’s kind of hard, after all, to miss ads that alternately feature a chic woman in a black umbrella dress, a rosy-lipped guy in a shower-curtain suit, and a seraphic redhead wearing a frock made of a shaggy mop. Creativity recently spotlighted the campaign, which launched at the end of June in the U.S. and Canada, as did Trendhunter Magazine. We thought we’d give it a little extra attention here too. This is the second time Nadav has shot for Orbit, by the way (the first being the Orbit White campaign).

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Umbrella-New7

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ShowerCurtain_5

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Mop_5….

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agency: Energy BBDO

SVP, group creative director: Frank Dattalo

art director: Isabela Ferreira

art producer: Laura Feeney

photographer: Nadav Kander

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This entry was written by Kristina Feliciano and posted on August 24, 2009 at 8:50 am and filed under Recent Work with tags creativity, energy bbdo, Nadav Kander, orbit. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. chewing gum orbit
    Posted December 17, 2009 at 6:56 pm | Permalink

    I really love this ad. One of my favorite things about Orbit (besides the product itself, which I do like quite a lot) is the fact that they always come up with creative marketing that looks cool and artistic.

    Reply
  2. Credit
    Posted February 23, 2010 at 2:28 pm | Permalink

    Wardrobe Designer/ Stylist – Julie Matos @ Ford Artists NYC

    Reply

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