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Last week, Ad Age named McGarryBowen the Agency of the Year, noting that in 2009, the shop had found the “perfect blend of old world and new world in the rapidly changing agency landscape.” Well done, McGarryBowen.
In the accompanying story, the magazine also makes special mention of the agency’s work with Crayola, and we couldn’t help but pause there for a moment—Luca Zordan shot a big Crayola campaign for McGarryBowen last year:
“It wasn’t just the account-centric approach that delivered — so did the work. For Chase, McGarryBowen repositioned the brand in the middle of a financial crisis to give consumers web tools to better control debt; for Disney it used promotions like free birthday admission to turnaround a tourism slump and boost attendance at parks by 10%; its work for Crayola delivered a 20% retail boost during the holidays.“
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So in honor of all of the creative parties involved, and as thanks for a bit of sunny economic news, here’s a look back at Luca’s colorful campaign:
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All photos by Luca Zordan.
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One Comment
Fantastic images that really create the wonders of childhood.
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