Lauren, as you know, has documented an abundance of people’s stories over the past two decades. By photographing real people in diverse situations for days, weeks, months, and even years, she captures spontaneous moments that can’t always be created in a produced advertising shoot. So her archive represents a rich resource for creatives looking to tell a story that will resonate with a client’s target audience.
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The photo in this ad for Hewlett-Packard is from Lauren's project on the ways in which aging is changing.
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And, because Lauren does extensive research on her subjects and often stays in touch with them for years, she has releases for almost all of her images and can often obtain new ones tailored to the agency’s needs. Opportunity abounds.
“We’re doing a Stouffer’s print ad with a picture that I originally photographed for a US News & World Report cover story about the teen brain. We went back to the kids in the picture—who are now adults—and asked if they liked the proposed use,” explains Lauren, whose spring fashion portfolio for New York magazine last month is No. 1 on Refinery29’s list of top-5 spring fashion issues.
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At Stockland Martel Archives, you can browse a wide selection of Lauren’s stock images, and if you don’t see exactly what you need, we’ll be happy to work with Lauren’s studio to pull together a hand-tailored selection for you. Like us, Lauren believes in a positive collaborative process—which, for example, is how an art director from Leo Burnett Worldwide came to use some of Lauren’s photos for an award-winning BeingGirl.com campaign sponsored by Tampax. He visited Lauren’s studio in Venice, California, and went through hundreds of images, and then he wrote copy based on the photos he chose.
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“My archive is unusual in that most people who have journalistic work don’t have extensive contact information or releases,” notes Lauren. “But we do extensive pre and post production that has resulted in a treasure trove of editorial pictures that can sometimes be used very effectively for advertising. Most of my commercial clients come to me because they want pictures that feel real, but with my stock, we have photos that are actually real.”
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This entry was written by
Kristina Feliciano and posted on
March 3, 2010 at 2:16 pm and filed under Industry News & Commentary, Stockland Martel Archives with tags BeingGirl.com, Hewlett-Packard, Lauren Greenfield, stock photography, Stockland Martel Archives, stouffer's. Bookmark the
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Lauren Greenfield’s stock photos: editorial imagery from an award-winning visual storyteller
Lauren, as you know, has documented an abundance of people’s stories over the past two decades. By photographing real people in diverse situations for days, weeks, months, and even years, she captures spontaneous moments that can’t always be created in a produced advertising shoot. So her archive represents a rich resource for creatives looking to tell a story that will resonate with a client’s target audience.
.
The photo in this ad for Hewlett-Packard is from Lauren's project on the ways in which aging is changing.
.
And, because Lauren does extensive research on her subjects and often stays in touch with them for years, she has releases for almost all of her images and can often obtain new ones tailored to the agency’s needs. Opportunity abounds.
“We’re doing a Stouffer’s print ad with a picture that I originally photographed for a US News & World Report cover story about the teen brain. We went back to the kids in the picture—who are now adults—and asked if they liked the proposed use,” explains Lauren, whose spring fashion portfolio for New York magazine last month is No. 1 on Refinery29’s list of top-5 spring fashion issues.
.
.
At Stockland Martel Archives, you can browse a wide selection of Lauren’s stock images, and if you don’t see exactly what you need, we’ll be happy to work with Lauren’s studio to pull together a hand-tailored selection for you. Like us, Lauren believes in a positive collaborative process—which, for example, is how an art director from Leo Burnett Worldwide came to use some of Lauren’s photos for an award-winning BeingGirl.com campaign sponsored by Tampax. He visited Lauren’s studio in Venice, California, and went through hundreds of images, and then he wrote copy based on the photos he chose.
.
.
“My archive is unusual in that most people who have journalistic work don’t have extensive contact information or releases,” notes Lauren. “But we do extensive pre and post production that has resulted in a treasure trove of editorial pictures that can sometimes be used very effectively for advertising. Most of my commercial clients come to me because they want pictures that feel real, but with my stock, we have photos that are actually real.”
.
.