Adweek columnist Barbara Lippert delivers a breezy, witty review of Timothy’s Poise montage, which aired during the Oscars and which stars Whoopi Goldberg, in her most recent column for Adweek:
“…Goldberg has no fear: Impersonating eight great women of history through the lens of their urinary mishaps, she made one small step for man, one ‘shpritz’ for womankind,” Lippert writes in the piece, titled “Whoopi: Loud and Proud.”
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Whoopi Goldberg as Joan of Arc in a commercial for Poise, directed by Timothy White.
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Goldberg has a storied connection with the Oscars…. And the fast-moving and skillfully edited Poise montage, with its intriguing costumes and gorgeously detailed lighting and sets, fits right in with the unsubtle staginess of the awards ceremony. Playing characters such as Cleopatra, the Statue of Liberty and the Mona Lisa in a variety of bad accents and wigs, and shot by noted photographer Timothy White, Goldberg’s performance could have been an opening clip for the show….”
Lippert goes on to note that the Poise montage was created to air on ABC’s The View but “proved so popular that the [Kimberly-Clark] powers decided to enter it into the pre-Oscar show at the last minute.”
Another interesting tidbit: Whoopi ad-libbed the eight commercials. As Johnny Carson would say, “I did not know that.”
To see all the Poise spots, go here. And to read Lippert’s complete review, go here.
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Adweek’s Barbara Lippert reviews Timothy White’s Poise commercials
Adweek columnist Barbara Lippert delivers a breezy, witty review of Timothy’s Poise montage, which aired during the Oscars and which stars Whoopi Goldberg, in her most recent column for Adweek:
Lippert goes on to note that the Poise montage was created to air on ABC’s The View but “proved so popular that the [Kimberly-Clark] powers decided to enter it into the pre-Oscar show at the last minute.”
Another interesting tidbit: Whoopi ad-libbed the eight commercials. As Johnny Carson would say, “I did not know that.”
To see all the Poise spots, go here. And to read Lippert’s complete review, go here.
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