A tribute to Loni Weholt


Producer Loni Weholt, who died on April 25 at the age of 50 after battling cancer, was a beloved member of the photo community and of the Stockland Martel family. As people continue to post messages at the Facebook page Give It Up for Loni, a number of us who had worked with her wanted to take a moment to share a few of their memories of this special woman…


Loni Weholt (second from right) and Lauren Greenfield (far left) at a wrap party Loni threw for an ad campaign Lauren shot in Las Vegas in late 2008.


“Her final 50th birthday event was profound. In the last days of her life, she celebrated and said her goodbyes to a large group of friends in San Francisco. I was blessed to be there that evening with Lauren Greenfield. And Loni DANCED in her wheelchair, determined to have the same LIFE IN THE MOMENT spirit that she always had. We could have cried or danced, and Loni chose to have us all dance!” —Bill Stockland


“Loni worked with me when I photographed the lady on the diving board in ’97.  She was with me in Cuba when I photographed the naked women. She has been with me ever since on most projects on the West Coast. We’ve danced, cried and shopped together. She cared so much about me and my work that it hurts so much knowing I can’t pick up the phone and hear her laughing.” —Nadav Kander

“Loni Weholt was a force of nature. She lit up every room she entered with her infectious enthusiasm, enveloping support, and creative spirit. She was a dear friend and a colleague, and someone upon whom I relied again and again. Her generosity and love for her friends was a parting gift that I don’t think any of us who attended her 50th birthday party will ever forget. She was an inspiration to many and set the bar high for how to live life.



Loni on the bar at Coyote Ugly in New York, during a location scout with Lauren.


…is a visual memory from our last shoot together…” —Lauren Greenfield

Loni, we will miss you. —Stockland Martel




  1. Erin O'Reilly
    Posted 05/21/2010 at 3:34 pm | Permalink

    This is wonderful, thank you all for sharing the memories!

  2. Beth Huerta
    Posted 08/05/2010 at 1:53 pm | Permalink

    I had the remarkable pleasure of working with Loni on a number of projects with William Huber. She was an inspiration to me….and certainly instilled in me the desire to become a producer – which I currently am. I will think of her fondly, always. She was an amazing light.

  3. Michael Weholt
    Posted 09/23/2010 at 1:58 pm | Permalink

    Thank you so much for the good words. In two days, it will be five months since we lost her. It’s still difficult at times, but finding this page makes the fact of losing my sister a little easier to live with.

    • Kathleen Zwang Tokin
      Posted 10/29/2012 at 4:30 pm | Permalink

      mike this is your cousin Kathy. I’ve been worried about you back east . this was a very beautiful tribute to Loni.hope your doing well.contact me I’d would love to hear from you

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