New work: Jason Hindley, Grand Optical, and spilled milk

There’s no need to cry over spilled milk—especially when it looks as good as this new ad shot by Jason…

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Photo by Jason Hindley for Grand Optical. Agency: Young & Rubicam, Paris.

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The aim of the campaign—created by Young & Rubicam, Paris, for French opticians Grand Optical—is to promote children’s eyeglasses that sport flexible frames. Here’s another of the final ads…

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Photo by Jason Hindley for Grand Optical. Agency: Young & Rubicam, Paris.

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To see in-progress photos of the modelmaker who worked with Jason on this campaign, visit Jason’s blog post on the project.

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