Liz Von Hoene’s whimsical holiday billboards for Target take Times Square

Times Square is legendary for its captivating billboards, so it’s especially fun to see these Target billboards shot by our own Liz Von Hoene adding a colorful bolt of whimsy to the center of our glittering city…

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Liz Von Hoene's billboards for Target.

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Liz was in town recently and had the chance to enjoy seeing her work installed at the prime corner where 42nd Street meets Broadway and 7th Avenue. Here’s a photo of her with, at left, Rob Trostle, who was one of the art directors on the project (the other AD was Christian Cervantes), and prop stylist Jerry Schwartz…

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From left: Art director Rob Trostle, Liz Von Hoene, and prop stylist Jerry Schwartz.

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And here’s a closer look at the photos Liz shot for the billboards. You can see the same sense of play—a certain swing, a kind of zing—in these images that you find in Liz’s fashion work for Neiman Marcus, Rebecca Moses, and others. Her photos are always polished and beautiful, but their brightness of spirit is what really sets them apart…

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