Farewell, Walter Lürzer

Walter Lürzer.

It is with heavy hearts that we report the news that Walter Lürzer passed away yesterday.

Walter, as you know, was the founder of the highly respected advertising arbiter Lürzer’s Archive, as well a seminal ad-agency figure, having cofounded TBWA Frankfurt in 1972; established the agency Lürzer, Conrad (which merged with Leo Burnett in 1980); and founded Lowe, Lürzer in Frankfurt and Düsseldorf in the late ’80s. In 2009, he was inducted into the German Advertising Industry’s Hall of Fame. In later years, he was also a teacher at the University of Applied Arts in Vienna.

Walter’s career was marked by an unflagging dedication to high standards, particularly in the realm of photography. “Much to the chagrin of photographers or agents submitting work, we won’t publish ads which are nothing but a beautiful photo,” he explained in a 2009 interview with the Stockland Martel blog. “There must be some idea behind it and preferably a good, original one.”

As Maureen notes, “Walter was one of those great Mad Men…a big thinker in the advertising business. I am so happy that I had an opportunity to know him.”

Adds Bill, “He was a larger-than-life, truly original character. Though he had a tough exterior, I always felt like I just wanted to take care of him. And he was passionate about this business and really cared about and nurtured the creative process.”

Walter, you will be missed.

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Related:

Exclusive interview: Walter Lürzer

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