“Beauty CULTure” attracts press, celebs. Plus: A video interview with Lauren Greenfield.

“Beauty CULTure” opened last week at the Annenberg Space for Photography, attracting a constellation of celebrities to the reception and inspiring what will no doubt be months’ worth of press. Meanwhile, the Annenberg has posted extended video interviews with each of the exhibition’s four featured photographers, one of whom is Lauren Greenfield, who directed a documentary for the show that features Art Streiber, Nino Munoz, Matthew Rolston, and many others.

Here’s a look at some of the early press, opening night, and Lauren’s interview.

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Nino Munoz and Gisele Bundchen at the opening of "Beauty CULTure." Screenshot from Vanity Fair Daily.

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Vanity Fair Daily: Inside the gallery, Gisele browsed photographs (she is in many of them) with photographer Nino Muñoz. “Some of the times I’ll look at a photo of myself and ask ‘Ugh, what’s happening?’” she told us. “But the most important thing for me is that I’m never looking at the pictures asking, ‘Do I look pretty for my eyes,’ because I am my worst critic. It’s more about, ‘Did I capture what is trying to be captured?’” (Full article: Gisele Bündchen at the Annenberg: “I Am My Worst Critic)

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Anna Nicole Smith. Photo by Matthew Rolston. From the exhibition "Beauty CULTure."

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Photo District News: Manon Sloame, a critic and curator who participated as an exhibition consultant and wrote the texts for the show. But, she says, “When there’s an overemphasis on trying to achieve the look that is perpetuated in the media and fashion magazines, with all their retouching, then what starts off as fun becomes a perversion.” One of the most fascinating things about the exhibition, Sloame says, is the chance to hear from photographers who work in the fashion and beauty industry in a section of the exhibition called Voice of the Photographers. “You would think that they would be so vocal in supporting this [idealized] notion of beauty, but they’re not. They want more diversity. They want to photograph a more interesting range of people. They want to have more women of color.” (Full article: “Photo Exhibition Challenges Media’s Standards of Beauty”)

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Nylon magazine on Lauren Greenfield and "Beauty CULTure."

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From left: Nino Munoz, Gisele Bundchen, stylist Evet Sanchez, Bill Stockland, and Lauren Greenfield at the gala for "Beauty CULTure." Photo by Frank Evers / courtesy of the INSTITUTE blog.

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Los Angeles Times: Greenfield was commissioned by the Annenberg to do the documentary portion of the exhibit, which includes footage of toddler beauty queens with spray tans and outlandish costumes, female body building and Jackie Goldberg, Ms. Senior L.A. 2005, who confidently says in the film that “the question really isn’t ‘To be or not to be'” but rather “‘To age or not to age.'” Her pink-tinged hair and enthusiasm for the latest and greatest in facial fillers would have one assuming she believes in the latter. Greenfield also filmed a group of female high school students looking into a two-way mirror as they make themselves up for their on-camera interviews.”I really wanted to take a 360-degree look at the issue from all different perspectives,” she says. (Full article: ‘Beauty Culture’: The eye of the beholder: The power of the lens to shape notions of beauty is brought into sharp focus at the Annenberg Space for Photography)

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From left: Gisele Bundchen, Katie Holmes, and Halle Berry at the opening gala for "Beauty CULTure." Photos by Stefanie Keenan / WireImage. Click screenshot to see more photos from the event at the Los Angeles Times website.

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“Voice of the Photographer: Lauren Greenfield”: “I was really shy growing up and the camera gave me a kind of bravery that I didn’t have in y regular life. And so I think that was part of why I became a photographer because I noticed that with that camera, I kind of had this incentive, this motivation to go beyond my comfort zone and go beyond where I would both in terms of situations and also in my interactions with people. I was much assertive than I would be normally. … I have come to all of my subject matter from a cultural perspective. And I always even when I was in high school was attracted to the idea of social documentary. … I learned that photography could comment on society and reveal things about society that we didn’t know before.”

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Click to view the Annenberg's "Voice of the Photographer" video interview with Lauren Greenfield.

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From Zimbio: Daryl Hannah, "Opening Night Of 'Beauty Culture' At The Annenberg Space For Photography - Arrivals." Click image to see more.

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Related: Gayle Anderson of KTLA interviews Lauren Greenfield

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