What’s the surest way to know that a client is happy with your work? They ask you back for another project, and another and another. Such is the case with Steven Lippman and SK+G Marketing Communications, a Las Vegas–based agency that works with luxury hospitality and casino clients across the country. Steven has been working with SK+G for five years and counting.
Here, SK+G creative director Clay James and director of art buying/agency producer Tory Kooyman talk about their collaborations with Steven—who’s recently wrapped a new campaign and commercial for SK+G—and explain what keeps them coming back.
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From a 2006 campaign for the Borgata Hotel. Photo by Steven Lippman for SK+G.
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Clay James: “I was originally introduced to Steven by our agency art buyer Tory Kooyman. I decided to go with him for an important campaign for Borgata Hotel and Casino in Atlantic City. They had just expanded, adding seven celebrity-chef restaurants, and wanted a campaign to announce them. Steven and his awesome team nailed it. The campaign broke with seven consecutive pages in The New York Times Magazine. The clients were thrilled, as was I. It won a Graphis Gold award, as well as many industry awards.
We have been working with him for many years since on clients that include Trump Hotels, Crystals Shopping Center, Grand Del Mar hotel, Palms Place, and Tropicana Las Vegas. I can always rest assured that when we call on Steven and his team, we will get the best work available in the industry. Steven is an amazing shooter, but more than that, he is an amazing person.”
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From a 2009 campaign for the Grand Del Mar. Photo by Steven Lippman for SK+G.
From a 2008 campaign for Palms Place. Photo by Steven Lippman for SK+G.
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Tory Kooyman: “Steven and I have been working together for close to four years. We have shot together on at least 10-12 projects, and there are important reasons I continue to enlist his skill in my projects. The first being consistency. I know that whatever project I throw at him, whether it is challenging creatively or logistically, I will always leave the shoot with an excellent product. He has become a go-to photographer when especially challenging projects are thrown at me.
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From a 2006 campaign for the Borgata. Photo by Steven Lippman for SK+G.
From a 2008 campaign for Palms Place. Photo by Steven Lippman for SK+G.
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Another skill he has is adaptability. No matter what we are trying to achieve in composition, lighting or creativity, Steven can not only answer to it but develop it into something even better than originally envisioned. This has given us a wide variety of successful campaigns that do not look the same or as if they are from a one-trick pony.
As an art buyer, it’s extremely comforting to know that I pick up the phone and know that I have a talent available to me that I can rely on for creativity, collaboration and communication of our advertising message. As an agency producer, when we roll into production on any project, Steven accentuates his ability to deliver a top quality product by surrounding himself with incredibly talented people. From our continued use of 3 Star Productions to his immediate crew of assistants and digital personnel, I know that the working process will not only be a success, but a pleasure.”
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From a 2009 campaign for the Grand Del Mar. Photo by Steven Lippman for SK+G.
From a 2011 campaign for the Tropicana. Photo by Steven Lippman for SK+G.
From a 2010 campaign for Crystals Citycenter. Photo by Steven Lippman for SK+G.
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