New work: Jason “Giblin” Hindley shoots vintage piggy banks for NatWest ad campaign

M&C Saatchi recently commissioned Jason “Giblin” Hindley to shoot the new NatWest and RBS ad campaigns. The former, explains Keiko Hindley at Jason’s blog, centers on promotional piggy banks given away by NatWest in the 1980s. “Nostalgic to those who are old enough to remember!” she writes. “Apparently, these have turned into collector’s items over the years. So if you have any lying around in the attic, I suggest you dig them out!”

Here’s a look at the campaign. Check out Keiko’s blog post, “Have you seen the piggies?”, for behind-the-scenes photos.

CREDITS

Agency: M&C Saatchi London
Art director: Paul White
Photographer: Jason “Giblin” Hindley
Copywriter: John Peacock
Prop stylist: Keiko Hindley
Model maker: Millar Models

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Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Jason on set.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

Photo by Jason “Giblin” Hindley for NatWest and M&C Saatchi.

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