Matthew phoned me with a funny story about his appearance as a guest judge on last night’s episode of America’s Next Top Model. It’s funnier if he tells it in his own words… . “It was a very Matthew thing—when I arrived for the shoot of the judging panel, I brought my briefcase into the [...]
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Blogroll
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On fly fishing, sportswear ads, and why landscape photos are sometimes just not enough
Are beautiful photos of nature enough to market a sportswear brand? Neil Fiske, president and CEO of Eddie Bauer, doesn’t think so. A few years ago, not long after he joined the company, Fiske spoke with a reporter about his plans to return Eddie Bauer to its core values—and changing the company’s choice of photography [...]