SMart Book 2011, our latest photo annual, is now online!

Earlier this year, we threw a big party to celebrate the release of SMart Book 2011, our latest limited-edition collectible photo annual, which we printed with three different covers—by Lauren Greenfield, Roxanne Lowit, and Liz Von Hoene. And now, we’re happy to announce, the book is available to view online at issuu.com.

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SMart Book 2011, with front and back cover by Lauren Greenfield.

SMart Book 2011, with front and back cover by Roxanne Lowit.

SMart Book 2011, with front and back cover by Liz Von Hoene.

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The concept for this year’s book is SMart Words. Here’s how Bill and Maureen explained it in the introduction:

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We’re strong believers in the principle that every photographer has to have a distinct point of view. As we were conceptualizing this year’s limited-edition SMart photo annual, we thought a lot about what our photographers stand for and who they are. And that’s how we arrived at SMart Words. Can a talent be summed up in three to seven words? We wonder what you think. —Bill Stockland and Maureen Martel

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Maureen and Katya Arsenieva, Stockland Martel’s photo editor, went on press in Germany to oversee the printing of the book. Here are some photos from their trip…

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Each year, the SMart Book features photos of all of the Stockland Martel staff. But this year, Art Streiber shot one of his famous ensemble portraits of the Stockland Martel family…

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The staff of Stockland Martel, photographed by Art Streiber in the garden at the agency’s Gramercy Park offices.

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By the way, Design MW—longtime designers of our SMart Books—devised a clever system to present the SMart words. I won’t describe it here. It’s best that you discover it yourself:

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SMart Book: Lauren Greenfield cover

SMart Book: Roxanne Lowit cover

SMart Book: Liz Von Hoene cover

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One Comment

  1. Pamela Lockhart
    Posted 05/03/2011 at 10:43 pm | Permalink

    Bill & Maureen……..You still got it!!! The pic is HOT!

    Luv you both and see you in July for Lottye’s 16th Birthday.


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