Capturing real moments: Melanie Acevedo for Oshkosh

Oshkosh is promoting its spring 2012 collection through a look book, mailer, in-store promotions, and the Internet—a wide-ranging campaign featuring the fresh, sunny photography of Melanie Acevedo, who worked with creative director Caroline Morrison and art director Pontus Wormuth. . . “We chose Melanie because her pictures capture real moments,” Pontus explained to me by […]

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