It’s worked this way for years: When a photo agency wants to show their talent’s work to an ad-agency art buyer, they send over their portfolio. If the art buyer likes the work, they set up a meeting with the photographer. But as the industry has evolved, video has increasingly become an element of many still-photography jobs, and reps now need to demonstrate that their talent has the technical and creative virtuosity to work with moving pictures.
With this challenge in mind, Stockland Martel decided to try an experiment. We booked a couple of hours and a multimedia-equipped conference room at McCann Erickson, with whom we have a longtime relationship, gathered a handful of our photographers who also work in film, and invited art buyers and creatives to stop by. Doug Menuez screened a short personal film called “The Wisdom of New York,” which was inspired by his wife, who is Brazilian. Lauren Greenfield showed clips from her documentaries Thin and kids + money, as well as her “Family Strong” commercials for the Army. John Midgley, who recently joined Stockland Martel, screened commercials he shot for Coco de Mer; and Liz Von Hoene unspooled a short video she made for Neiman Marcus (which we blogged about at an earlier date here). Completely spontaneously, Martin Sigal—who is based in Buenos Aires but happened to be in town—decided to join the group, too. He didn’t have his film work with him, but he did have a brand new set of images from a photo essay he’s doing on the people of Patagonia. Afterward, the art buyers and creatives had the chance to chat with the photographers and review their books.
It’s a promising sign that the attendance at our combination meet and greet, private screening, and portfolio show was robust. While this kind of presentation experience is not the norm in our industry, we’re excited about it as a fresh new way to support our talent. We’ll let you know when we’ve scheduled the next one.
This entry was written by
Kristina Feliciano and posted on
June 11, 2009 at 10:45 am and filed under Events, News & Commentary with tags Coco de Mer, Doug Menuez, John Midgley, Kids + Money, Lauren Greenfield, Liz Von Hoene, Martin Sigal, McCann Erickson, Thin. Bookmark the
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Stockland Martel photographers screen video work at unique McCann Erickson event
It’s worked this way for years: When a photo agency wants to show their talent’s work to an ad-agency art buyer, they send over their portfolio. If the art buyer likes the work, they set up a meeting with the photographer. But as the industry has evolved, video has increasingly become an element of many still-photography jobs, and reps now need to demonstrate that their talent has the technical and creative virtuosity to work with moving pictures.
With this challenge in mind, Stockland Martel decided to try an experiment. We booked a couple of hours and a multimedia-equipped conference room at McCann Erickson, with whom we have a longtime relationship, gathered a handful of our photographers who also work in film, and invited art buyers and creatives to stop by. Doug Menuez screened a short personal film called “The Wisdom of New York,” which was inspired by his wife, who is Brazilian. Lauren Greenfield showed clips from her documentaries Thin and kids + money, as well as her “Family Strong” commercials for the Army. John Midgley, who recently joined Stockland Martel, screened commercials he shot for Coco de Mer; and Liz Von Hoene unspooled a short video she made for Neiman Marcus (which we blogged about at an earlier date here). Completely spontaneously, Martin Sigal—who is based in Buenos Aires but happened to be in town—decided to join the group, too. He didn’t have his film work with him, but he did have a brand new set of images from a photo essay he’s doing on the people of Patagonia. Afterward, the art buyers and creatives had the chance to chat with the photographers and review their books.
It’s a promising sign that the attendance at our combination meet and greet, private screening, and portfolio show was robust. While this kind of presentation experience is not the norm in our industry, we’re excited about it as a fresh new way to support our talent. We’ll let you know when we’ve scheduled the next one.