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Yesterday I wrote about Uwe Duettmann’s AIDS-awareness campaign featuring Hitler, Hussein, and Stalin. To put those ads into some context, I here are some examples of other socially minded campaigns from recent years. Some are more successful than others, but they all take the same approach: trying to illustrate the very real and awful consequences of bad decision-making.
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These were shot by Alain Desjean for Bleublancrouge in Montréal.
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Last year, the Montana Meth Project launched an outdoor campaign, created by Venables & Partners, San Francisco, that caused a stir. Especially this billboard, which parents successfully lobbied to have removed. (PDN did a story about it.)
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Sometimes a concept goes awry and you wind up with images that are, unfortuantely, comical. As with these, which a writer for AdWeek‘s AdFreak blog correctly described as being like something Evil Dead campy-horror hero Bruce Campbell could have starred in. Yikes. These are by Saatchi Singapore.
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I distinctly remember seeing these ads, warning about hepatitis C, around New York. A successful marriage of cogent copy and a strong image, I think.
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Finally, here’s another look at Uwe’s AIDS-awareness ads.
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More on those controversial AIDS-awareness ads
..
Yesterday I wrote about Uwe Duettmann’s AIDS-awareness campaign featuring Hitler, Hussein, and Stalin. To put those ads into some context, I here are some examples of other socially minded campaigns from recent years. Some are more successful than others, but they all take the same approach: trying to illustrate the very real and awful consequences of bad decision-making.
…
These were shot by Alain Desjean for Bleublancrouge in Montréal.
….
Last year, the Montana Meth Project launched an outdoor campaign, created by Venables & Partners, San Francisco, that caused a stir. Especially this billboard, which parents successfully lobbied to have removed. (PDN did a story about it.)
….
Sometimes a concept goes awry and you wind up with images that are, unfortuantely, comical. As with these, which a writer for AdWeek‘s AdFreak blog correctly described as being like something Evil Dead campy-horror hero Bruce Campbell could have starred in. Yikes. These are by Saatchi Singapore.
…
I distinctly remember seeing these ads, warning about hepatitis C, around New York. A successful marriage of cogent copy and a strong image, I think.
Finally, here’s another look at Uwe’s AIDS-awareness ads.
…
share:
Like this:
Related