.
Martin shot a campaign aimed for Arnold Worldwide that was honored in the Public Service category at the Kelly Awards this past week. The ads are part of the American Legacy Foundation‘s bracing “Truth” campaign, which bills itself as the largest national youth-focused anti-tobacco education campaign ever.
.
Photos by Martin Sigal.
.
The Kelly Awards, which were established almost 30 years ago by the Magazine Publishers of America, honor agency creative teams and advertising clients “whose magazine ad campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives.” (Click here for the Kelly Awards press release.)
According to the results posted at the winners gallery, “two-thirds of teens expressed greater negativity about tobacco; brand awareness among the teen target increased +3 percentage points.”
Martin worked with creative directors Pete Favat, John Kearse, and Wave Devers. Eric Stephenson was the art director. Diane Brito and Kathy McMann were the producers. Gregg Nelson was the copywriter. And Paul Nelson, Kat Karpati, Steve Masterson, and Jess Weisberger were the account managers.
.
.
