Lady Gaga’s first creative collaboration with Polaroid inspires charity exhibition

Remember when Polaroid named Lady Gaga its creative director, resulting in the Polaroid Grey Label line? Well, the GL10 Instant Mobile Printer is the first product born of this unlikely partnership, and like Gaga herself, it’s making a grand entrance. For the upcoming “50|50|50” exhibition, Polaroid invited 50 artists from around the globe to use the printer to “shoot and create anything that expresses your artistic motivation or what inspires you.” Their work will go on display at Phillips de Pury & Company auction house for a week starting next Wednesday, September 7, with a portion of proceeds from artwork sold to benefit the Born This Way Foundation and Free Arts for Abused Children.

Matthew Rolston is one of the artists handpicked by Polaroid to contribute to this unique exhibition. (Coincidentally, he has photographed Lady Gaga in the past.) The work you see below is based on a new series of portraits he’s done on vintage ventriloquist dummies.

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Click to view larger.

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Polaroid provided each of the artists in “50|50|50” with a GL10 Instant Mobile Printer and 10 packs of ZINK Paper. The technology in the printer “allows for mobile printing on 3”x4” paper from a variety of mobile and computer devices,” according to Polaroid. “ZINK® Zero Ink® Technology makes an ink cartridge-free experience that is easy, instant and gives the freedom of printed images anywhere to enjoy and share.”

They placed no creative restrictions on the artists, even remaining open to the possibility that an artist might want to hack the printer. “We really see the range of possibilities running anywhere from a single image mounted in a very specific way, to someone taking the printer apart and hacking it and having it run prints out live during the show,” the company explained in its invitation to the artists. “In short, there are no real constraints. This project is as much about the process with the tool and tools today as it is about the resultant image.”

The show will be on view at the Phillips de Pury exhibition space, 450 Park Avenue, New York City, from Wednesday, September 7, to Wednesday, September 14. There will be a press preview on September 7, and on the 14th there will be a cocktail reception for artists and a live and silent auction. No word on whether the Lady herself will be in attendance…

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