LOLA, a hot new NYC boutique hotel featuring creative direction by Matthew Rolston, makes its debut

LOLA Hotel, "Icon" chandelier. Lobby photograph by Michael Kleinberg.

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The Redbury, Matthew Rolston’s debut as a creative director in the hotel industry, was an instant hit when it opened on Hollywood’s legendary Sunset Strip earlier this year, earning a spot on Travel + Leisure’s coveted “It List,” among other accolades. And last week, Matthew’s latest endeavor as creative director was revealed.LOLA, located in New York City’s Gramercy Park neighborhood, is a completely reimagined version of the former Hotel Thirty Thirty on East 29th Street. Built in 1903, it used to be a women’s residence where stars of moviedom’s golden age resided, Veronica Lake and Louise Brooks among them. Matthew curated the art direction for the LOLA lobby and and created a lighting scheme designed to bring out the fabulous in us all.

New York magazine featured LOLA last week in its Design Hunting column. “I was inspired by the idea of a bubble,” Matthew tells New York’s Wendy Goodman. “Given Lola’s history as a hotel for women, I thought of the building as a protective bubble. Then I was inspired by the bubble series of fashion photographs by Melvin Sokolsky for the art, and then I was drawn to Tom Dixon’s bubble pendant lamps.”

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Click to view New York magazine's LOLA slideshow.

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For more details, visit lolahotelnyc.com or download the press release here.
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  1. […] for LOLA, a former women’s residence in New York City’s Gramercy Park neighborhood that made its debut as a hip luxe hotel this year. When asked how he would define his design sensibility, he replied, “I’m a romantic and […]

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