Industry news: the Harper’s Bazaar redesign, big love for Garden & Gun, new luxury mag in the works, a photo newsletter worth signing up for, and more

Gwyneth Paltrow on the cover of the redesigned Harper's Bazaar, March 2012 issue.

Harper’s Bazaar will debut its first redesign in 10 years with its March issue, which features Gwyneth Paltrow (above).

Excerpt: The magazine is larger by one inch, the paper quality is noticeably thicker and there is new cover typography. Inside the issue, the pages look less cluttered and thrown together, with more white space, while sections are more tightly edited. So far, there’s less celebrity and the related popcorn stories that can come with that. But in some ways, it still feels like the old Harper’s Bazaar. The black logo is the same. The emphasis is still on high fashion.

“It’s going to take a while to get through it,” Bailey said with some pride, paging through all the advertisements in the front of the book. “It’s up 15.5 percent in ad pages, you know. We’re going to be here for a while.”

Link: http://www.wwd.com/media-news/media-features/bazaar-redesigns-to-reenergize-5595001?src=rss/recentstories/20120201

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SPD’s “Favorite Magazine” series continues, with Garden & Gun getting a shout-out from Erin Mayes, a partner at EmDash Design. “I love Garden & Gun…so much I could eat it,” she says. “It’s elegant without trying to be something that it’s not. The design and photography is all really well crafted. And reading it reminds me why I appreciate all the oddities of the South.”

Link: http://www.spd.org/2012/01/spd-47-erin-mayes-favorite-mag.php

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Fast Company’s Co.Design reports on Mad Men actors doing ad campaigns for major brands, like Jon Hamm voicing a Mercedes-Benz spot and Christina Hendricks posing for a series of London Fog ads.

Excerpt: Nominated for 17 Emmys at this Sunday’s awards show, Mad Men’s critical success is now being matched by its cultural reach. Only four seasons in, has spawned a renewed interest in clinking cocktails and dapper dressing. Indeed, London Fog was aiming for a Mad Men-inspired look for its campaign, which was shot by Nino Muñoz, says Marder. “We played off of the Mad Men vibe incorporating a feel that could work in either decade,” she says. “We wanted to give a nod to the show but also infuse the modern aspect of London Fog as well.”

Link: http://www.fastcodesign.com/1662205/mad-men-stars-shill-for-real-brands-blurring-the-shows-boundaries-video

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Bloomberg Markets is launching Bloomberg Pursuits, a lifestyle magazine aimed at the luxury market, reports WWD.

Excerpt: You can’t get our audience anywhere else,” said David Bowling, advertising director at Bloomberg Pursuits, noting distribution is highly international, with about 60 percent of the audience outside the U.S., in financial centers such as the U.K., Japan, Hong Kong and Germany. The average household income of Bloomberg Pursuits readers is $452,000, and 90 percent are male.

The debut issue contains 46 edit pages and 30 ad pages, from brands such as Hermès, Chanel, Zegna, Rolls-Royce and NetJets. A second issue will be published in the fourth quarter, and the title is scheduled to go quarterly in 2013.

Link: http://www.wwd.com/media-news/fashion-memopad/bloombergs-fashionable-pursuits-5577542

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WWD also reports that food mags are experiencing a dip in ad revenues: “According to the Publishers Information Bureau, food and food product advertising in magazines dropped 17 percent in 2011, a larger decline than any other advertising group (for example: financial, insurance and real estate went up 13 percent, accessories went up 6 percent and cosmetics was up 4 percent).” But some titles are gaining: Bon Appétit rose 12 percent from its redesign last May through January. Publisher Pamela Drucker Mann and editor in chief Adam Rappaport “have been quickly repositioning the magazine as a lifestyle and culture food magazine,” and Drucker Mann notes that “80 percent of new advertisers in 2011 came from luxury or lifestyle and only 20 percent came from food.”

Link: http://www.wwd.com/media-news/advertising/food-advertisers-cinching-belts-5595461?src=rss/recentstories/

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Screenshot of a recent Pro Photo Daily newsletter.

And if you haven’t already signed up for American Photography’s Pro Photo Daily newsletter, you should consider doing so. It’s free (sign up here) and delivers industry news collected from all over the Web, directly to your inbox. David Schonauer, formerly editor in chief of American Photo, produces Pro Photo Daily with Jeff Roberts, formerly the VP/group publisher of Hachette’s Photo/Electronics Group, which publishes American Photo, and before that the longtime publisher of PDN. The two men launched the newsletter just a couple of weeks ago.

“The idea is to provide professional and advanced photo enthusiasts with a daily source of news about photography—camera trade news, industry news, tips on the business—and also a glimpse at the art and creative side of photography,” David explained to me by email. “We’re aggregating news from a fairly broad swath of sources. I scan the Web so the audience doesn’t have to. That’s for now, and I think you’ll be seeing it develop over the next month or two with a blog that people can link to. We want to feature photographers in the American Photography annual, to tell their stories and look at their businesses and creative projects. We’ll be getting guest bloggers to contribute their insights on the photo world and perhaps do some live blogging and Tweeting from events.”

Pro Photo Daily on Facebook: http://www.facebook.com/pages/Pro-Photo-Daily/210298089061344

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2 Comments

  1. Posted 02/04/2012 at 4:43 pm | Permalink

    Hi:
    Regarding your Erin Mayes article:
    You have incorrectly linked to the EMdash Design website (www.emdashgraphicdesign.com) .

    Erin Mayes is not a partner at EMdash Design, which is located near Philadelphia, PA. Unfortunately I do not have Erin’s correct information at Em Dash Design (a totally different firm).

    Feel free to link to emdash-design.com or emdashgraphicdesign.com in the future. I just wanted the misunderstanding clarified.

    Thanks!


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