The Martin Agency has created a gorgeous new campaign for Morgan Stanley called “The Pursuit,” comprising a print ad photographed by Nadav Kander and a TV spot directed by Tarsem.
“‘The Pursuit’ contemporizes the visual precedent set in place by artists such as Thomas Hart Benton and Diego Rivera—artists who created large-scale murals that celebrated everyday heroism and demonstrated that economic difficulty could not stop the pursuit of the American Dream,” the agency explains at its website.
“To bring this vision to life, we employed the talents of two of the world’s most iconic image-makers, photographer Nadav Kander and director Tarsem. Inspired by the references of the large-scale murals, they created a modern tableau vivant for Morgan Stanley using a delicate balance of real, painted and digital visuals.”
Photo by Nadav Kander for Morgan Stanley.
Read more about the making of the campaign at Adweek: “Spirit of 1930s New Deal Murals Lives On in Morgan Stanley Campaign.”
Credits
Alon Shoval, creative director
Neel Williams, senior copywriter
D’Arcy O’Neill, ACD/art director
Paul Martin, senior print producer
Anya Mills, senior art producer