Paris-based nonprofit organization Envol Vert‘s mission is to protect forests and their biodiversity, which is a lot to explain if you’re trying to get the limited attention of public via a single ad.
So Publicis Paris came up with an eye-catching concept that cleverly dramatizes the organization’s cause. The ad, art directed by Yves-Eric Deboey, was shot by Jason “Giblin” Hindley, who has made something of a specialty of crafting environmental still lifes that feel believable even though they could never happen in real life (here’s an example).
For more about the campaign, and additional credits, visit Little Black Book.
.
Copyline: “Rebuilding a forest isn’t that easy. Help us to preserve biodiversity.” Photo by Jason “Giblin” Hindley for Envol Vert.
.
.
