For this recent campaign for Baylor College of Medicine, the concept was to use hands as a poetic metaphor for the tools employed in “giving life to possible,” as the tagline says. Olson, the ad agency on the account, commissioned Nadav Kander to photograph the hands of doctors, researchers, and students at Baylor for the campaign, which was featured in Lürzer’s Archive Vol. 6/2013. Here’s a look…
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Photo by Nadav Kander for Baylor College of Medicine.
Photo by Nadav Kander for Baylor College of Medicine.
Photo by Nadav Kander for Baylor College of Medicine.
Photo by Nadav Kander for Baylor College of Medicine.
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