Michael Muller shoots print ads for the new installment of Turkish Airlines mega-popular campaign featuring Kobe Bryant and Lionel Messi

In 2012, Turkish Airlines‘ “Legends on Board” campaign, featuring Kobe Bryant and Lionel Messi, became a huge online hit. And the sequel featuring the duo is proving just as successful. In “Widen Your World,” created by Crispin Porter & Bogusky, the NBA icon and soccer star engage in an epic selfie battle that spans the globe. The agency commissioned Michael Muller to shoot the print component of the campaign. Here’s a look…

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CPBUK2115_KobeSelfie_A3_v2.indd

Photo by Michael Muller for Turkish Airlines.

CPBUK2115_KobeVista_A3_r3.indd

Photo by Michael Muller for Turkish Airlines.

CPBUK2115_MessiSelfie_A3_v3.indd

Photo by Michael Muller for Turkish Airlines.

CPBUK2115_MessiVista_A3_v1.indd

Photo by Michael Muller for Turkish Airlines.

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This entry was written by Kristina Feliciano and posted on 01/27/2014 at 9:35 am and filed under recent work with tags , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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