The New York Times Magazine commissioned Lauren Greenfield to photograph rapper Kendrick Lamar in Las Vegas for a feature in its June 29 issue, “Kendrick Lamar: Hip-Hop’s Newest Old-School Star.”
“In the world of hip-hop, Lamar is widely considered to be a future king,” writes Lizzy Goodman in the story. “Last year, he was nominated for seven Grammys, four of them for his 2012 major-label debut, good kid, m.A.A.d city, which sold more than a million copies in the United States. His lyrical style and his background (Compton, Calif., born and raised) have shaped his reputation as the kind of old-school rapper you don’t see much anymore, a street poet who has earned the affection of hip-hop purists as well as younger listeners. ‘He’s the first person in a long time that a lot of the old heads respect,’ says the filmmaker and author Nelson George, one of the first journalists to write about rap music. ‘They see him as a real hip-hop M.C.’” (Read the full story.)
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Kendrick Lamar. Photo by Lauren Greenfield for The New York Times Magazine, June 30, 2014, issue.
Lamar (center) before his performance at the Rehab Pool Party in Las Vegas. Photo by Lauren Greenfield. Caption courtesy The New York Times Magazine.
As Lamar performed in Las Vegas, his friends made it rain dollar bills. Photo by Lauren Greenfield. Caption courtesy The New York Times Magazine.
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