Jimmy Chin already had several hundred thousands followers on Instagram when Travel Alberta approached him about shooting a social media campaign promoting the breathtaking landscapes and experiences the region offers.
But now that he has completed the campaign—a five-day shoot in the Canadian Rockies for which he called on fellow adventure-sports pros like Kalen Thorien, a firefighter and pro skier, and Will Gadd, an ice climber and paragliding record holder—Jimmy is nearing 600,000 Instagram fans.
Visit instagram.com/jimmy_chin to view the Travel Alberta photos he posted to his account, each of which racked up thousands of likes and featured hashtags like #travelalberta and #explorealberta. Below, some highlights from the shoot…
Will Gadd in action. Photo by Jimmy Chin for Travel Alberta.
Kalen Thorien doing the seemingly impossible. Photo by Jimmy Chin.
A portrait of Kalen Thorien. Photo by Jimmy Chin.
Will Gadd opts not to take the elevator. Photo by Jimmy Chin.
