Lauren Greenfield’s #LikeAGirl sweeps Cannes, winning 14 awards, including a Titanium, the Grand Prix, and the Glass Lion—and is nominated for an Emmy

Stockland Martel is thrilled to congratulate Lauren Greenfield, Leo Burnett, and our friends at Chelsea Pictures for triumphing at the Cannes Lions International Festival of Creativity, where #LikeAGirl won 14 awards—including the most coveted prize in commercial advertising, the Titanium Award. The spot also won two of other most prestigious Cannes Lions awards, the Grand Prix and the Glass Lion.

Update: #LikeAGirl was also nominated for a 2015 Emmy for Outstanding Commercial. (Read more at adage.com.)

“This has been the most moving and gratifying experience because of the reaction of the audience and the way it has resonated internationally to numbers beyond our wildest dreams,” Lauren explained in a Q&A posted on the Leo Burnett blog about the making of the groundbreaking spot for Always.

“While we had emotional and insightful moments on set, we never could have imagined the way this piece would connect and become a rallying cry for female empowerment. The video has become a call to action, and has effectively changed the meaning of deep-seated stereotypes. For myself, it has been inspiring and affirming in the ability to make a difference through film. I am proud to direct ‘like a girl.'”

 

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Lauren Greenfield (center) and members of the Leo Burnett team accepting the Titanium Award at Cannes.

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Lauren with her Titanium Award.

 

Below, the complete list of Cannes Lions honors for #LikeAGirl…

Grand Prix – PR: Practices & Specialisms – Brand Voice
Glass Lion – Glass
Titanium – Titanium & Integrated – Titanium & Integrated
Gold – Film – Viral Film – Viral Film
Gold – Cyber – Online Video – Social Video
Gold – Cyber – Social – Community Building/Management
Gold – PR: Campaign – Integrated Campaign Led By PR
Gold – Direct Lion – Product & Service – Fast Moving Commercial Goods
Gold – Promo & Activation – Product & Service – Fast Moving Commercial Goods
Gold – Media: Digital & Social – Use of Digital Content
Silver – Branded Content & Entertainment – Branded Content – Original Branded Digital or Social Media
Silver – Direct Lion – Digital & Social – Use of Social Audience in a Direct Marketing Campaign
Bronze – Promo & Activation – Digital & Social – Use of Social Platforms in a Promotional Campaign
Bronze – Media: Product & Service – Fast Moving Commercial Goods

 

 

One Comment

  1. Posted 06/29/2015 at 2:56 pm | Permalink

    Congratulations!!!


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