. Have you seen the Stockland Martel YouTube Channel? . . There are nearly 30 videos there, including Manny “Pacman” Pacquiao in the gym, directed by Michael Muller for Nike; commercials by Lauren Greenfield, including for Nestle; video by Craig Cutler; an interview with Matthew Rolston; commercials for Marchon Eyewear by Ruedi Hofmann; the [...]
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Video: Maureen Martel on the new SMart Book and the power of print promos
At the party last month to celebrate the debut of Stockland Martel’s new photo annual, SMart Book 2010, I interviewed Maureen Martel about the design of the book and why the agency continues to produce a printed photo annual in the digital age. Here’s what she had to say: . . (Major thanks to Whitney [...]