Video: Behind the scenes with Matthew Rolston and Johnny Weir for the Sundance Channel

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A frame grab from Matthew Rolston's spot for the series "Be Good Johnny Weir," airing on the Sundance Channel.

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Have you seen Pop Star on Ice? The movie, which just been released in arthouse theaters after a successful tour of the film festivals, is a portrait of three-time U.S. figure-skating champion and Olympian Johnny Weir—an outsize personality in tight skater’s spandex. Even if you haven’t seen Pop Star, you probably still know Johnny: He was the inspiration for Jon Heder’s character, Jimmy MacElroy, in the 2007 Will Ferrell comedy Blades of Glory.

Johnny’s now got his own reality show, Be Good Johnny Weir, on the Sundance Channel, and Matthew Rolston shot a spot for the series. “I wrote and directed this promo and also designed every element, including overseeing the special effects and music,” Matthew explains. “I also wrote the script.”

Here’s the spot:

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And here’s a fun clip of Matthew working on the commercial:

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Click on image to access video.

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