This article will take you through some ways you can use WooCommerce as a website development service to boost your eCommerce site’s conversion rate.
WooCommerce is one of the most popular WordPress plugins today, with over 40.6% share of websites using it. It offers shoppers and sellers unique features that allow them to run a successful business and is used by everyone from bloggers to Fortune 500 companies like Nike and Tesla. Simple steps with Woocommerce can make a big difference in building an eCommerce site.
What is WooCommerce?
WooCommerce is free and open source. This means a massive range of plugins and extensions are available (free and premium) to provide additional functionality to your store.
It is a fully customisable eCommerce platform that you can add to your WordPress website. It offers a range of features and extensions, allowing you to create the perfect online store.
The plugin is a feature-rich platform that can help you sell anything from digital products to physical goods. If your business has an eCommerce element, then WooCommerce is a great choice.
The open-source nature of the software means that developers can freely make changes to it and share them with other users. This has resulted in many extensions being developed for WooCommerce, giving you even more flexibility when creating your store.
How can you build an eCommerce website using WooCommerce?
WooCommerce has been downloaded and used by over 5 million websites in 2022, with complete control over data. You’ll own everything from the images on your site to all the content. The quality of the codebase is high, meaning it’s stable – a core requirement for anyone running an eCommerce store.
With WooCommerce, you can build an online store in minutes without any coding knowledge and quickly get your products up for sale on the web. You can easily add products to your store, set shipping rates, calculate taxes, and process payments through various gateways, including Stripe, PayPal and Amazon Payments.
However, it’s important to note that WooCommerce is not a hosted solution like Shopify or Bigcommerce. This means you will have to set up hosting yourself and install and manage the software yourself
7 Benefits of using WooCommerce to build an eCommerce website
1. Woocommerce is widely used for eCommerce website development because of its well-documented and flexible codebase.
The codebase can be a foundation for other platforms and plugins, making the development process much easier for the developers. An open-source platform allows users to access each module’s source code so they can customise it according to their requirements or needs. With WooCommerce, you can customise your store as per your business model and conditions.
The software was created by the same developers who built WordPress, so there’s no shortage of resources available online to help you learn how to use it effectively.
2. Your website will be responsive and look the same on all devices
You can easily customise your website’s design, layout and functionality on all devices, mobile phones, tablets or computers – because WooCommerce has been designed from the ground up to work on all devices. That means no more having different versions of your site for each device type!
Responsive design is the most crucial feature of WooCommerce. It allows your eCommerce website to be viewed on any device, whether a desktop computer or a mobile phone. With the help of responsive design, you can create an effective eCommerce website that can be accessed from anywhere and at any time.
3. You can use PayPal and a wide range of payment options within your WooCommerce-powered site.
WooCommerce gives you complete control over the design and functionality of your store. It has dozens of features to help you build a fantastic online store. Accept payments from anyone, anywhere in the world, using various payment options (including PayPal).
Manage orders for each customer with built-in order management tools that allow you to see what’s happening at any time during their shopping experience (and after making a purchase).
4. You can add a contact form to your site to allow visitors to contact you directly if they have questions or requests.
Collect customer information from checkout through to order fulfilment so you can improve customer service and stay in touch with them after they buy from you. You don’t need technical knowledge or development experience to set up and customise your WooCommerce store. This makes it easier for customers to get in touch with you if they need help or want to make a purchase — they don’t have to go anywhere else!
5. You can easily integrate many popular third-party tools for enhanced functionality, services and data
WooCommerce has over 100 integrations with third-party services such as Google Analytics, MailChimp, PayPal and more! These integrations make it easy for you to integrate critical features into your eCommerce site without having to do any coding yourself (or hiring someone else).
WooCommerce has a wide range of affordable extensions on its official website. These extensions will help improve your store, offering features like customer management tools, shipping integrations and discount codes, to name a few.
6. WooCommerce provides extensive documentation and support for store owners setting up their first online shop
It also has an active community forum where users can ask questions about their stores or share tips and tricks. WooCommerce has a massive community of developers and users. With so many people using the platform, there’s bound to be someone who can help you if you run into any issues while setting up your online shop.
Once WooCommerce is installed on your WordPress website, setting up a store couldn’t be easier. You only need to create a new product type in the admin panel and then add your product details in the form fields provided. You can then publish your first item and watch it become an actual product!
7. WooCommerce is entirely scalable as your business grows. You can start small with a few products, then scale up to hundreds or even thousands of products as your business grows
A single codebase powers your store pages for every device and browser, so you can spend less time testing and maintaining multiple versions of your eCommerce website. You get to spend more time focusing on growing your business!
You can sell physical products or digital downloads. With WooCommerce, you can sell physical products such as clothes or electronics or digital downloads such as ebooks or music albums – whatever type of product you sell, WooCommerce has covered you!
In summary, WooCommerce is one of the most influential and flexible open-source platforms. As a shopping cart solution, it has proven to be a worthy competitor in the eCommerce world. Incorporating WooCommerce into your next WordPress project can save you time, increase efficiency, and lower costs. Your customers will benefit from a better experience on your site, and you’ll enjoy all the convenience of an open-source platform for managing multiple online stores.