To kick off summer, Self produced a beginner’s guide to some of the great outdoor activities that are especially fun to do in the warm sunshine, like kayaking, surfing, hiking, and rock climbing. Because the story is aimed at women who are new to these sports, the photos needed to feel inviting while also being accurate down to the last detail.
The magazine commissioned Tom Rafalovich, who regularly shoots for clients like Eddie Bauer—whose customers are focused on how the gear and garb on display perform—to shoot the story. Tom worked with Self art director Lida Moore and shot in Santa Barbara.
“The model, Ally, was a beginner at all these pursuits,” explains Tom. “The idea of the story is to make these outdoor activities, which can be intimidating, look fun and accessible.”
Here’s a look:
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Photo by Tom Rafalovich for Self magazine, May 2011.
Photo by Tom Rafalovich for Self magazine, May 2011.
Photo by Tom Rafalovich for Self magazine, May 2011.
Photos by Tom Rafalovich for Self magazine, May 2011.
Photo by Tom Rafalovich for Self magazine, May 2011.
Photo by Tom Rafalovich for Self magazine, May 2011.
Photo by Tom Rafalovich for Self magazine, May 2011.
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