What kinds of images should stock shooters aim for? Jim Doherty, senior art director at Blend Images, shares his suggestions in an interview with John Lund, a.k.a. The Stock Photo Guy…
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John Lund: As stock shooters we are often advised to “fill the holes” in agency collections. Are there still holes, and if so, how the heck do we find out where the “holes” are?
Jim Doherty: By the amount of pharmaceutical and health care ads I see, I would target concepts that are useful to that industry: vitality, trust, freedom, active living, a healthy lifestyle and growing old gracefully. I would look for locations that can read as an exam room, waiting room or consultation office.
I believe that there is no shortage of good looking happy people in their teens and twenties in stock photography. I do feel there is a shortage of good looking happy people in their fifties, sixties and seventies. Clients are always asking for situations reflecting the lifestyle of hip baby boomers.
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What kinds of images should stock shooters aim for?
What kinds of images should stock shooters aim for? Jim Doherty, senior art director at Blend Images, shares his suggestions in an interview with John Lund, a.k.a. The Stock Photo Guy…
.
John Lund: As stock shooters we are often advised to “fill the holes” in agency collections. Are there still holes, and if so, how the heck do we find out where the “holes” are?
Jim Doherty: By the amount of pharmaceutical and health care ads I see, I would target concepts that are useful to that industry: vitality, trust, freedom, active living, a healthy lifestyle and growing old gracefully. I would look for locations that can read as an exam room, waiting room or consultation office.
I believe that there is no shortage of good looking happy people in their teens and twenties in stock photography. I do feel there is a shortage of good looking happy people in their fifties, sixties and seventies. Clients are always asking for situations reflecting the lifestyle of hip baby boomers.
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