Photo by David Drebin for MasterCard and McCann-Erickson, New York.
.
McCann-Erickson in New York commissioned David Drebin to shoot the campaign for the new Western Union Prepaid MasterCard. The idea is that you when you sign up for the card, you’ll get two free movie tickets. So the ad, naturally, looks just like a movie poster and is now on view in theaters across the country. David—whose photographs were featured by Camera Work in the main runway tent at Berlin Fashion Week last week—worked with Alon Seifert, senior creative director; Richard Kluver, art director; and Wendy Leahy, senior art producer.
.
.