New work: David Drebin shoots “Get Loot” campaign for MasterCard

. McCann-Erickson in New York commissioned David Drebin to shoot the campaign for the new Western Union Prepaid MasterCard. The idea is that you when you sign up for the card, you’ll get two free movie tickets. So the ad, naturally, looks just like a movie poster and is now on view in theaters across [...]

PhotoPlus Expo: landing larger commercial shoots

… I took six pages (!) of notes at the seminar “Stepping Up to Larger Production Commercial Shoots,” which was moderated by PDN features editor Conor Risch. The panelists: photographer Kareem Black; Celeste Holt-Walters, senior art producer at McCann-Erickson; Stockland Martel photo agent Kathryn Tyrrel; and Bette Wilkes, executive producer for her husband, photographer Stephen [...]

A PhotoPlus seminar that will scare the crap out of you

PDN has just announced the lineup for this year’s PDN PhotoPlus International Conference + Expo, and among the 100-plus seminars listed, one in particular caught my attention: “How to Work From Ad Agencies.” (By which I think they meant “How to Get Work From Ad Agencies.”) The seminar will feature three panelists—Sara Galkin, an art [...]

What’s the best way to promote a photographer?

Stockland Martel explains how, and why, it has changed the way it promotes its photographers, and reflects on the observations of others in the creative industry regarding promotions.

Stockland Martel photographers screen video work at unique McCann Erickson event

It’s worked this way for years: When a photo agency wants to show their talent’s work to an ad-agency art buyer, they send over their portfolio. If the art buyer likes the work, they set up a meeting with the photographer. But as the industry has evolved, video has increasingly become an element of many [...]

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