Uwe Duettmann.
Many people think of Uwe Duettmann in terms of his automotive photography, and it’s true that he’s highly skilled at portraying cars from any number of perspectives. Might, machine, materials, the experience of the drive, sex appeal, practical appeal, humorous appeal—he has expressed all of this and more for clients ranging from Mercedes to Mini, Porsche, Audi, BMW, and Smart. The man is basically a car-photography virtuoso.
But Uwe is driven by far more than just automotives. In Europe, in fact, he’s best known as a photographer of people. Some highlights from his portfolio: Two beehived women misbehave in an ad for Frau magazine; a beauty queen rides a subway in full pageant regalia for an Mtel campaign; a child dressed as a ladybug mopes atop a silver sedan in an ad for FTD. And then there’s his sports advertising for clients such as Nike, Adidas, and Asics, which captures the sweat, the emotion, the movement, and also a kind of marvelous power that comes only from great physical strength.
In the past two-plus decades, Uwe has amassed more than a few armloads of awards, including from the London International Advertising Awards, the Art Directors Club in Germany, and the AOP. But he rarely looks back. He hardly has time to, as he’s always in demand, always collaborating with another art director on another great image and always confident that he will hit his mark. “All I need is good direction,” he says. “It’s like jumping off a plane in a parachute: Even if the target is just one meter by one meter, I’ll land on it.”
Here’s a look at Uwe’s work. To see more, visit stocklandmartel.com/talent/uwe-duettmann/photography.
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Photo by Uwe Duettmann.
Photo by Uwe Duettmann, from a campaign for Volkswagen. Agency: Tribal DDB. Art director: Annika Kempkensteffen-Jöck.
Photo by Uwe Duettmann, from a campaign for Nivea.
Photo by Uwe Duettmann, from a campaign for Frau magazine.
Photo by Uwe Duettmann, from a campaign for Nike in China.
Photo by Uwe Duettmann.
Photo by Uwe Duettmann.
Photo by Uwe Duettmann.
Photo by Uwe Duettmann, from a campaign for BlackBerry. Agency: Weis Communications Germany. Creative director: Tonguç Baykurt.
Photo by Uwe Duettmann.
Photo by Uwe Duettmann.
Photo by Uwe Duettmann, from a campaign for the Mercedes C-Class. Agency: Jung von Matt. Creative director: Deneke Weltzien. Art director: Tilman Gossner.
Photo by Uwe Duettmann for BMW Magazine. Shot for Ringzwei. Creative director: Dirk Linke.Click image to see more.
Photo by Uwe Duettmann.
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