Reef, maker of surfing-inspired footwear and apparel with a history that stretches back more than 25 years, is paying tribute to contemporary surfing greats who’ve triumphed on the North Shore of Oahu with a new campaign called “Icons of Aloha.” Specifically, Mikala Jones, Alana Blanchard, Stephen Koehne, Ross Williams, Sean Moody, and Shane Dorian, as well as three honorary Icons of Aloha: Rob Machado, Taylor Knox, and Mick Fanning.
“The concept behind the ‘Icons of Aloha’ is to highlight accomplished Reef Ambassadors who have humbly garnered the respect of the Hawaiian community and earned their spot in the line-up at the notorious, and often times treacherous, surf breaks of the North Shore,” according to the Aloha page at Reef.com.
Reef commissioned Steven Lippman, an icon of Malibu and a lifelong surfer, to shoot the campaign. The full series of ads won’t be rolling out till November, but here’s a sneak peek:
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Photo by Steven Lippman for Reef. Click to enlarge.
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Related: “Reef announces ‘Icons of Aloha’ campaign”
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