Liz Von Hoene on photographing Macy’s American Icons campaign

For Liz Von Hoene’s most recent shoot for Macy’s, she traveled across the country photographing the retailer’s massive American Icons campaign. “This campaign is Macy’s tribute to our country’s heritage of freedom, bravery, and pride and will serve to highlight American style, cherished pastimes, and meaningful causes that are important parts of the fabric of our culture,” the company explained in a press release.

On her tumblr, Wink Wink, Liz chronicles her travels and shares fun photos from the shoots. It adds up to a breathtaking tour of America. “We visited old Lady Liberty and felt the wind in our hair and spray of the ocean on the Staten Island Ferry,” she writes. “We spent an afternoon in the Apollo Theater, soaking in all the magic from the musicians who have graced the stage. We spent a blustery two days in our fair country’s capital, snapping shots in front of all the great American landmarks. We headed south to find the romance of the beaches of Sea Island. We went even further south to have more fun on the white sands of Clearwater, Florida.

“We spent two days at the state fair enjoying the  smorgasbord, riding rides, and eating corndogs,” she continues. “We went west, to the wild west of Ft. Worth, where we wrangled horses and models on the ranch. We then traversed the country and found ourselves in Napa, on Kelly Fleming’s vineyard, amongst the vines and sampling the recent yield. And finally, we visited our forefathers at Mt. Rushmore and battled the wacky weather of South Dakota.

“It was an all-around incredible adventure and an amazing opportunity to see this grand land and all its majesty!”

Here’s a look at some of Liz’s favorite frames from her East Coast shoots, plus a selection of behind-the-scenes moments, courtesy of Wink Wink…

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Apollo Theater, Harlem

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Photo by Liz Von Hoene. “Channeling Billie Holiday at the Apollo!” says Liz. “Such an incredible theater. If those walls could talk, I am sure they would sing some intriguing things!”

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

state fair

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

Washington, D.C.

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Photo by Liz Von Hoene. “It was quite chilly! Despite the cold, we had an amazing time traipsing across the city to all of the monuments and creating magic.”

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Photo by Liz Von Hoene.

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Photo by Liz Von Hoene.

Ellis Island/Statue of Liberty

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Photo by Liz Von Hoene. “I had never been to see Lady Liberty before,” says Liz, “and she is quite the symbol of freedom up close, a feat to behold standing 305 feet tall!”

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Photo by Liz Von Hoene.

LVH Ellis 3

Photo by Liz Von Hoene.

 

behind the scenes

 

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Click to view at Wink Wink.

behind the scenes

Click to view at Wink Wink.

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