Liz Von Hoene photographs Macy’s Christmas book and celebrates #twelvedaysofmagic

“I had the pleasure and honor of shooting Macy’s Christmas book,” says Liz Von Hoene, who is celebrating the holidays and the magic of Macy’s with this cute holiday tree made up of some of her favorite images from the Christmas book, plus production stills of herself and the crew. See more at Liz’s Instagram […]

Macy’s spotlights fashion photographer Liz Von Hoene

When she’s shooting an ad campaign for longtime client Macy’s, Liz Von Hoene immerses herself in their world and channels the “Macy’s magic.” But recently, Macy’s turned the tables and decided to showcase Liz’s world. In the interview “Spotlight On: Fashion Photographer Liz Von Hoene,” at Macy’s mBLOG, Liz talks about a recent shoot for […]

Creative director Steven Toriello takes us behind the scenes of Liz Von Hoene’s latest shoot for Macy’s Bridal Registry

. Macy’s recently asked Liz Von Hoene if she wanted to shoot an image library celebrating love, marriage, and the magic of Macy’s—and, of course, she said “I do.” The concept for the library, which would be used to promote Macy’s Bridal Registry, “begins with the engagement, symbolized with a ring and sealed with a […]

Liz Von Hoene shoots Macy’s holiday gift guide

“The magic of Christmas in August seems impossible, but it certainly wasn’t for our crew, who created our own magical winter wonderland for Macy’s for seven days this past summer,” says Liz Von Hoene, who photographed the retailer’s 2013 holiday gift guide. “I had the pleasure of shooting the entirety of the Macy’s Christmas book, […]

Liz Von Hoene on photographing Macy’s American Icons campaign

For Liz Von Hoene’s most recent shoot for Macy’s, she traveled across the country photographing the retailer’s massive American Icons campaign. “This campaign is Macy’s tribute to our country’s heritage of freedom, bravery, and pride and will serve to highlight American style, cherished pastimes, and meaningful causes that are important parts of the fabric of […]

Spotlight: Liz Von Hoene

Liz Von Hoene is a fashion, beauty, and lifestyle photographer known for creating stylish images that are both sophisticated and accessible. Her work is inspired by everything from her personal sense of fun, whimsy, and happiness to her love of vintage style magazines and classic films. Liz shoots for luxury brands like Kate Spade, Stuart […]

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