Adweek names Lauren Greenfield one of the “10 Commercial Directors Making Today’s Coolest, Strangest and Loveliest Ads”

Congratulations to Lauren Greenfield, who is one of only 10 commercial directors to be featured in Adweek‘s Creative 100. “With her Always sequel, #Unstoppable (wherein girls put a beat-down on cardboard boxes that symbolize stifling gender stereotypes), as well as new spots for Toyota and Hallmark packing a reel that also includes work for Chevrolet, […]

Three Super Bowl commercials you won’t want to miss: Nadav Kander’s “No More” and Lauren Greenfield’s “#LikaAGirl” and “To Be a Dad”

Not only are Super Bowl commercials arguably the most high-profile ads on broadcast television, they’re also the most expensive—rates for this Sunday’s game between the New England Patriots and the Seattle Seahawks are at record levels (about $4.5 million per 30-second spot), according to Variety. So we were especially excited to learn that commercials by […]

Lauren Greenfield on directing Liberty Mutual’s Olympics commercial featuring freestyle skier Heidi Kloser

Overcoming setbacks is the theme of Liberty Mutual’s Rise campaign, which features the inspiring comeback stories of notable Olympic athletes. But with all due respect to featured Olympians like Picabo Street and Jessica Jerome, perhaps no Rise story is as dramatic as that of Heidi Kloser. The Team USA freestyle skier was on her way […]

Creativity features Chelsea Pictures on its Production Company A-List

Congratulations to our friends at Chelsea Pictures, which made Creativity magazine’s “Production Company A-List.” “Chelsea’s standout lineup of directorial talent steered some of the year’s most exciting productions,” Creativity raves. That lineup includes two Stockland Martel photographers: Lauren Greenfield and Nadav Kander, whom Creativity singled out for his series of “Evil Instincts” films for GQ, […]

Nadav Kander shoots “Bad Guys” portraits, directs short videos for GQ (updated)

For its June issue, GQ commissioned Nadav Kander to shoot “Bad Guys,” a portfolio of seven actors “who have turned scaring the living crap out of us into an art form,” as the editors put it. Nadav, who is represented as a director by Chelsea Pictures, also directed short videos of each of the men—Benicio […]

Lauren Greenfield in pre-pro for two new commercials

… Lauren Greenfield is in pre-production on two TV commercials: Nestle for JWT and Abbott Laboratory for Kirshenbaum Bond Senecal + Partners. Lauren, who is repped by Chelsea Pictures for film and TV work, previously directed commercials for the Army (which I wrote about in April), Stouffer’s, and most recently, Gardasil. The Gardasil spot was […]

Lauren Greenfield leaves VII

… Lauren Greenfield has parted ways with the photo agency VII, where she had been a founding member since 2002. “It was a really exciting group of people and I’m really proud of all we did there,” Lauren told PDN, which reported the news yesterday afternoon. “But my work and world has changed in the […]