Stockland Martel Blog

Lauren Greenfield’s groundbreaking #LikeAGirl short film for Leo Burnett and Procter & Gamble‘s Always brand continues its winning streak, earning five awards at the One Show (including one for Digital Direct Marketing/Social Media & Viral Marketing and one for Online Films & Video/Short Form: Single) and the awards for Advertising Excellence/Single Commercial, plus the AICP Next Social and AICP Next Viral Web Film, at the AICP Show 2015.

Meanwhile, YouTube voters named #LikeAGirl one of the Top 5 YouTube Ads of the Decade, after “Kobe vs. Messi: The Selfie Shootout” for Turkish Airlines and “The Force” for Volkswagen.

The above honors come on the heels of the campaign’s eight CLIO awards, including the Grand CLIO; nine D&AD Pencils, including the prestigious Black Pencil and a White Pencil – Creativity for Good; 11 Webby Awards wins for Leo Burnett, including for #LikeAGirl: Best Use of Video (Social), Short Form Branded Entertainment (Online Film & Video), Viral Marketing (Interactive Advertising & Media), and Online Commercials (Interactive Advertising & Media); and five wins at the ADC Awards. In fact, #LikeAGirl has won more than 140 awards to date, and it was recently featured at TED Women as one of 12 curated video shorts.

Next stop for #LikeAGirl: Cannes Lions International Festival of Creativity, June 21–27. We are cheering you on, Lauren!