Lauren Greenfield’s “Like a Girl”—a “rallying cry for girls”—wins the Emmy for outstanding commercial

09/18/2015 – 12:54 pm

Lauren Greenfield‘s “Like a Girl” commercial for Procter & Gamble‘s Always and Leo Burnett triumphed over five widely praised ads—for Gatorade, Snickers, and Nissan, among others—to nab the 2015 Emmy for outstanding commercial. “The ad turned into a rallying cry for girls and became part of the culture,” Lauren tells American Photographer in an interview […]

By Kristina Feliciano | Posted in news & commentary, recent work | Tags: , , | Leave a Comment

Lauren Greenfield’s “Unstoppable” passes 28 million views on YouTube in just three weeks. Plus: Watch a behind-the-scenes video

07/30/2015 – 2:27 pm

Lauren Greenfield‘s latest viral sensation for Procter & Gamble brand Always has passed 28 million views on YouTube—just three weeks after its release. “Unstoppable” asks, “Do we limit girls and tell them what they should or shouldn’t be? Do we box them into expected roles?” Scroll down to watch the spot, which is the follow-up […]

By Kristina Feliciano | Posted in interviews and behind the scenes, recent work, video | Tags: , , | Leave a Comment

Lauren Greenfield and Leo Burnett follow up their award-winning #LikeAGirl spot for Always with the empowering #Unstoppable

07/10/2015 – 1:21 pm

Just a couple of weeks ago, #LikeAGirl—directed by Lauren Greenfield for Leo Burnett and Procter & Gamble‘s Always—swept the Cannes Lions International Festival of Creativity. Now Lauren, who is represented for directing projects by Chelsea Pictures, is back with an equally resonant new film for Always that continues the brand’s message of empowerment for young […]

By Kristina Feliciano | Posted in news & commentary, recent work, video | Tags: , , , | Leave a Comment

Lauren Greenfield’s #LikeAGirl sweeps Cannes, winning 14 awards, including a Titanium, the Grand Prix, and the Glass Lion—and is nominated for an Emmy

06/29/2015 – 2:46 pm

Stockland Martel is thrilled to congratulate Lauren Greenfield, Leo Burnett, and our friends at Chelsea Pictures for triumphing at the Cannes Lions International Festival of Creativity, where #LikeAGirl won 14 awards—including the most coveted prize in commercial advertising, the Titanium Award. The spot also won two of other most prestigious Cannes Lions awards, the Grand […]

By Kristina Feliciano | Posted in news & commentary, recent work | Tags: , , , | Comments (1)

Lauren Greenfield’s #LikeAGirl named one of the top five YouTube ads of the decade

06/08/2015 – 7:27 am

Lauren Greenfield’s groundbreaking #LikeAGirl short film for Leo Burnett and Procter & Gamble‘s Always brand continues its winning streak, earning five awards at the One Show (including one for Digital Direct Marketing/Social Media & Viral Marketing and one for Online Films & Video/Short Form: Single) and the awards for Advertising Excellence/Single Commercial, plus the AICP […]

By Kristina Feliciano | Posted in news & commentary, video | Tags: , , | Leave a Comment

Shoot Online interviews Lauren Greenfield about the making of #likeagirl, her award-winning short film for Procter & Gamble brand Always

10/02/2014 – 1:54 pm

Shoot Online recently talked to Lauren Greenfield about collaborating with Leo Burnett on the short film #likeagirl, created for Procter & Gamble‘s Always brand. The spot won seven Clio awards last month. “Leo Burnett got me engaged from the very beginning right when they sent me the concept,” Lauren tells Shoot Online of the project, […]

By Kristina Feliciano | Posted in interviews and behind the scenes, news & commentary, recent work | Tags: , , , | Leave a Comment
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