Lauren Greenfield and Leo Burnett follow up their award-winning #LikeAGirl spot for Always with the empowering #Unstoppable

Just a couple of weeks ago, #LikeAGirl—directed by Lauren Greenfield for Leo Burnett and Procter & Gamble‘s Always—swept the Cannes Lions International Festival of Creativity. Now Lauren, who is represented for directing projects by Chelsea Pictures, is back with an equally resonant new film for Always that continues the brand’s message of empowerment for young girls.

In #Unstoppable, Lauren asks both girls and women whether they’ve ever felt like they’re being limited because they’re female.

“The answers are just as revealing as those in #LikeAGirl: from the little girl who poignantly says, ‘It’s always the boys who rescue the girls in the stories’ to the older women talking about how they changed when they reached puberty,” notes Creativity, which made the spot an Editor’s Pick.

In the spot, girls write their perceived limitations on white cardboard boxes—and then gleefully smash through them. Below, #Unstoppable, plus a handful of articles on the campaign.

“How to teach girls to be confident #LikeAGirl,” CNN

“How P&G Is Making the Always #LikeAGirl Movement Unstoppable,” Brand Channel

“Always Follows #LikeaGirl With #Unstoppable Campaign: Another Lauren Greenfield Film Puts Spotlight on Fighting Society’s Limitations,” Creativity

“Always’ New #LikeAGirl Video Inspires Us to Be Unstoppable,” Twist

“Always releases follow up to Like a Girl,” Creative Review

“Ad of the Day: Girls Are Unstoppable in Next Phase of Always ‘Like a Girl’ Campaign They smash their limitations in latest Leo Burnett spot,” Adweek

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