Lowe Pirella in Milan commissioned Fulvio Bonavia to photograph a print campaign for Corepla, the nonprofit Milan-based National Consortium for the Collection and Recycling of Plastic. Fulvio shot still lifes that make simple items such as plastic bottles, lotion containers, and those mini plastic crates that hold fruit look like lovely, softly hued objects of art. “The real stars of the campaign are the plastic packages themselves,” notes Pubblicità Italia.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.
Photo by Fulvio Bonavia for Corepla.